X Zone Lures – Filling a Need in the Fishing Industry X Zone Lures is family-owned business operated by the Van Ryn family. Our head office and manufacturing facility is in Smithville, ON and we have a warehouse in Buffalo, NY. X Zone Lures is a brand under the parent company of VRX Fishing Products Ltd. and operates side by side with its sister brand The Rod Glove. At X Zone Lures our mission is simple; we strive to deliver quality products at reasonable prices, with top level designs, complimented by excellent customer service. Being fishermen ourselves and working closely with our valuable pro staff, including Brandon Palaniuk, Carl Jocumsen and Cooper Gallant, gives us close insight into the development of all our bait designs.